Since launching in 2019, RYTE has assembled an industry leading team and a unique set of vertically-integrated assets with the mission of bringing the highest quality wellness products to consumers with the upmost integrity, transparency and value. Every day RYTE’s team wakes up to deliver on this mission in order to improve people’s lives and make wellness products accessible to all. RYTE’s team is based in Boulder County, Colorado and is funded by a local private equity investor.


Eric White

Chief Executive Officer

Eric is the V.P. of Sales at RYTE Brands, responsible for sales of RYTETM’s bulk and consumer offerings including distillate, pre-formulated blends, crude oil, and branded products. Eric also works closely with RYTE’s portfolio partners to amplify their growth – providing retail trade guidance, strategic direction, and market insight.

In the industry since 2014, Eric has a wide-ranging background in bulk/retail sales, manufacturing/processing, brand & product development, compliance, education, and testing. He regularly participates on industry panels speaking on a wide range of topics, and has launched multiple brands and dozens of products into the market

Before joining RYTE Brands, Eric led Wholesale/Retail (B2B) Sales at Balanced Health Botanicals, one of the fastest growing brands in the CPG industry and parent company to both CBDistillery and BOTA. Under his leadership, monthly sales of branded products increased by 750% and overall corporate revenue increased from $10MM to $68MM. Fueling that growth was an increase in store count from several hundred outlets to over 5000+, with monthly sales in the Independent Channel growing from $125k to $1.2MM. Under his direction, national placement included products in Albertsons, ULTA, TJ Max, and Sierra Trading Post.

Prior to joining Balanced Health, Eric was principal and founder at Full Spectrum Advisors, a boutique sales, marketing, and product development consultancy focused on the cannabis industry. Before founding FSA, Eric served as VP of Revenue for Sansal Enterprises in Pueblo, CO where he gained first hand, “on farm” experience in cultivation and processing (not to mention cloning, harvesting, drying, and greenhouse operations).

Eric spent his early career on Wall Street, working for 14 years on the Chicago Stock Exchange as a Broker /Dealer (Cheevers and Company) where he carried his series 7 and 24 licenses. He attended Miami University in Oxford, OH, where he earned a Bachelors of Science in Marketing with Minors in German and Political Science.

Originally from the Windy City, Eric spent his earlier years playing soccer and beach volleyball, eating Deep Dish (Gino’s East), and rooting for the Cubs from Section 140. These days he can be found hiking around Boulder with his kids, tent camping in a national forest, or skiing the trees.

Kristen Stangel

Director of Brand Development

Kristen is the Director of Brand Development at RYTE Brands where she is involved in both the start-up and continued success of brands. She is passionate about taking someone’s big ideas and bringing them to life.

Prior to joining RYTE, Kristen worked in sports medicine treating professional and recreational athletes for 9 years. She received her Doctorate of Physical Therapy in Duluth, MN and played college soccer for 4 years.

As a true Minnesotan, Kristen grew up eating significant amounts of green bean casserole and had a snowmobile when she was 6 years old. When she is not pursuing new brands, you can find her mountain biking.

Kristen is excited to help maximize your brand’s potential. You can reach her at 303-872-5940

David Loewenthal

Senior Associate

David serves as Senior Associate of RYTE Brands. Within this role, David oversees industry research, commercial efforts, and university partnerships.

David brings with him 10+ years of experience in financial services, covering the healthcare industry. David holds a B.A. degree from Wake Forest University and an M.B.A. from The University of Denver.

In his free time, David coaches tennis and does his best to keep up with his wife, Emily, who works for the United States Olympic & Paralympic Committee.

Please reach out to David at with any questions or needs concerning RYTE Brands.

Josh Hess

Director of Operations

In October 2019, Josh joined RYTE Brands to serve the role of Plant Manager. Within this role, Josh oversees and manages all operations associated farming, processing, and oil production.

Josh brings with him over 10 years of experience in Agricultural Production and Manufacturing and holds a Bachelor of Science degree focused on Environmental Horticultural from Colorado State University.

In his free time, Josh is an avid Fly Fisherman and often finds himself accepting the temptations of trophy fishing around the world. When unable to throw flies at water, Josh is typically assisting his Fiancé with their unreasonably-sized vegetable garden in Firestone, Colorado.

Please reach out to Josh at with any questions or needs concerning RYTE Brands Production and Processing Operation.

Alex Gronewoller

Director of Corporate Development

Alex is the Director of Corporate Development at RYTE Brands where he is involved in identifying opportunities, brand investment analysis, and accounting. He is passionate about creative problem solving and driving success in his team-mates.

Before joining RYTE, Alex worked for OtterBox out of Fort Collins Colorado managing customer interactions. He earned his Bachelor’s Degree in Agricultural Business and Resource Economics from Colorado State University.

As a person who grew up in Colorado, Alex is used to wearing shorts outside in winter and is a strong believer that crocs will someday make a comeback. When he isn’t busy wrapping his mind around new ideas, you can find him hanging out with his girlfriend and their pets, hunting or fishing, or enjoying the outdoors with a local craft beer.

Alex would be excited to hear about any opportunities you may have in mind. You can reach out to him at

Cole McKean

Senior Accountant

Cole joined RYTE™ Brands in April of 2020, joining the team as a Sr. Accountant. He is extremely detail-oriented and dedicated to all accounting procedures and practices.

Cole graduated with a Bachelor degree in Accountancy at Bradley University in Peoria, Illinois. He went on to work in the Snow Removal industry as an office manager & accountant.

When Cole is not crunching numbers, he enjoys exploring the outdoors. He will most likely be found cruising with the top off in his Jeep with his best dog friend Yondu, the Blue Heeler. Cole also enjoys a little friendly competition with America’s favorite past time: bowling. A huge football fan; you can catch him rooting for the Steelers.

You can reach out to Cole at with any questions.

RYTE™ is a vertically-integrated extract company that owns the farm, the processing, and final products.

We’re passionate about pursuing high-growth while delivering the most premium and innovative products on the market. RYTE™ is wholly owned by a multi-billion dollar Denver based private-equity firm. We have built a unique culture by hiring people that drive for success and have an infinite mindset. We value integrity, open communication, and kindness.

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